Experience

Stranger Creative

Director of Copy & Content

2023 – 2025

Ran the copy and content practice at a boutique creative shop — setting voice, craft standards, and creative direction across every account while staying hands-on through production.

• Set the creative bar for copy across all client work, from brand strategy and concepting through final delivery.
• Led writers while still writing — presenting to clients, shaping campaigns, and making sure the work stayed sharp at every stage.
• Partnered with design, strategy, and account leadership to pitch, win, and grow business.

Razorfish

Six years leading creative across gaming, automotive, and emerging tech — from writing Trojan's first Twitch spot to pitching Mastercard's debut in Web3 and AI. I built Razorfish's reputation in the spaces where brands usually stumble: gamer culture, fan communities, and the uncharted territory of Web3.

• Pitched and won Mastercard's first creative venture into Web3 and AI — an artist accelerator that put real tools in emerging musicians' hands, showcased live and presented by Billboard.
• Concepted and pitched Samsung's global social gaming strategy, and creative-led a 12-video Connected Living series shot remotely across 14 time zones during the pandemic.
• Wrote a gamer-native Trojan spot for Twitch and a Howard Stern radio read so on-voice he riffed on it live on air.
• Lead writer for Mercedes-Benz Vans' web presence, driving a 117% increase in annual visits through constant copy optimization and a persona-driven Sprinter relaunch.

SapientNitro

Sr. Copywriter

2013 – 2017

Wrote across everything — e-commerce, social, experiential, interactive video, live radio — for legacy brands going digital and cause-driven work that had to earn a cynical audience.

• Lead copywriter on Avon's award-winning global site and app redesign — editorial, product, and UX copy bringing 125 years of beauty online for the first time. Best in Show at the Digiday Retail Awards.
• Scripted interactive comedy videos for an anti-tobacco campaign aimed at high schoolers — hundreds of mix-and-match permutations, outrageous enough to share, clear enough to land.
• Wrote UX and voice strategy for Mastercard's travel and payment apps, and crafted digital experiences for David Yurman steeped in fashion history and fairy-tale storytelling.

Campfire

Sr. Copywriter

2014 – 2018

Project-by-project work on pitches and award-winning campaigns in horror, sci-fi, action, and superhero genres. I specialized in creepy, gory, violent, nerdy, and gay. I preferred to work with the lights out.

• Wrote the conversational AI behind Nomi's Gift for Sense8 — a chatbot that read fans' emotions and generated a personal video for each one. 90% completion rate, Shorty Award for LGBTQ Community Engagement, and generative-AI storytelling three years before the boom.
• Conceived real-world experiences for Marvel's The Defenders that brought their gritty corner of New York off the screen — fan haunts, signature armor, urban mystery-solving, even a support group for civilians caught in their wake.
• Wrote the pitch to relaunch Tales from the Crypt for TNT entirely in the Crypt Keeper's voice — the puns, the dread, and a year-long content engine to build a fanbase before a frame was shot.