I’m an award-winning creative director. 

Web3 / AI

As Creative Director, I helped Razorfish pitch and win a program that helped emerging musicians create with AI, own and monetize their work, and reach new fans — culminating in a live-streamed showcase.

AI / Chatbot

As senior writer with Campfire, I helped build a Shorty Award-winning chatbot for Sense8 — it talked with fans, read the feelings they revealed in conversation, and generated a one-of-a-kind video gift for each of them.

Gaming / Digital

As a creative director and writer, I worked with Rocksteady Studios to launch their first-person shooter with the perfect mix of chaos and attitude. The tagline, ‘Don’t Be a Hero,’ set the tone as we flipped the superhero genre on its head. We invited FPS and DC fans to embrace their inner anti-hero, make some DC Universe mayhem, and fully own their place in the Suicide Squad. It was all about breaking rules and loving it.

Mobile / E-Commerce

Lead copywriter on Avon’s award-winning global site and mobile app redesign. For a 125-year-old beauty icon, I wrote the editorial, product, and functional copy that brought the full Avon experience digital for the first time.

Content Marketing / Video

As creative lead, I helped conceive, write, and produce a modular video series showing how Samsung’s connected devices seamlessly work together — 12 videos, shot remotely during the early pandemic in just five days.

Streaming / Gaming

I wrote and consulted on a gamer-native spot for Trojan that lived on Twitch, backed by interactive display ads. Tailored audience insights, an infectiously relatable idea, and at least 50% of my nerd powers.

Digital / Web

Lead writer for the Mercedes-Benz Vans web presence, writing for business owners and adventurers who needed reliability and utility, not a luxury showroom pitch. I kept the copy fresh and the site interaction up under constant analytics-driven optimization.

Entertainment / Horror

Senior writer with Campfire on the pitch to relaunch Tales from the Crypt for TNT. The brief: build horror credibility and get the fanbase sharing the scares ahead of the M. Night Shyamalan reboot that sadly never rose from the grave (R.I.P.). With high expectations, we sharpened our poison pens and answered in the Crypt Keeper's own voice.

Digital / UX

Lead writer and story experience designer for a strategic revamp of Samsung’s connected living devices as a lifestyle brand. Provided creative direction and collaboration at every level of production from UX design to script to casting to on-set production with an emphasis on art department, wardrobe, hair and makeup.

Experiential / Entertainment

Senior writer with Campfire on experiential concepts for Marvel's The Defenders. We brought the Netflix series off the screen and into the streets, conceiving real-world experiences that let fans live in the Defenders' gritty corner of New York.

Digital / E-Commerce

As creative director, I led a team of writers and designers updating CVS.com's landing and shopping pages, repositioning the copy tone for a brand whose whole promise is making healthier happen.

Beauty / Social & Campaign

Social copywriter on Batiste's classic dry shampoo and De-frizz lines, writing the seasonal social calendar, product storytelling across nearly 20 scents, and the cheeky, taboo-breaking content that made not washing your hair something to brag about.

Social / Campaign

In a recently COVID-vaccinated world, Trojan was ready to lead the charge in making up for lost (sex) time as the world opened back up. The 2021 spring to summer social strategy was to drive excitement, draw attention, and launch their new product, Ultra Fit Condoms. Our social campaign teased, built excitement, and then went full-on with a multi-city product party so hot it needed a fire hose. All the while, our supporting posts kept fans engaged by driving them to related products and hardworking branded content.

Audio / Radio

I wrote a :60 live-read radio spot for Trojan BareSkin condoms on The Howard Stern Show. The script captured his humor so precisely that he couldn’t help but laugh and riff on it live.

Social

Creative lead, scriptwriter, and food stylist for this engagement and click-through boosting social media campaign for Lil’ Critters Vitamin Gummies for kids. Using insights on outings with kids (snacks are non-negotiable) and the “cute bento” trend, we showed how these adorable gummy bear vitamins are easy to take along to make any trip better.

Interactive Video / Cause

Scriptwriter for customizable interactive comedy videos aimed at high school-age tobacco users. With a young, cynical audience, the writing had to be outrageous, funny, and ridiculous enough to share, while sending a clear message. Users were able to ‘edit together’ customized videos for their friends by stringing together video clips to create hundreds of possible story permutations.

Web3 / Metaverse

Creative direction on Razorfish's global pitch to lead Samsung into the social gaming (AKA the metaverse) world with concepts that bridged Samsung's brand story, Web3 and the social gaming worlds where its audience already lived.