I blend my passion for sci-fi, fantasy, & fashion history with my knowledge of AI and gaming culture to craft digital narratives that inspire.

Let’s make some magic together.

Experience

Stranger Creative, Director of Copy & Content

I'm fortunate to lead the copy and content domain, working together with a diverse group of creative powerhouses who create thoughtful, engaging, human-centered design.

Think, communicate, and present strategically to morph brands into the best versions of themselves.
Work with designers, writers, clients, and executives to grow business and create experiences that speak to communities authentically.
Foster a spirit of collaboration and empowerment with colleagues and clients to enable us to make the best work possible.

QTBIPOC Design, Board Member

I help the organization fulfill its mission to educate and empower marginalized communities with the goal of making the design field more diverse.

Give in-depth industry-focused insights, consultation, and creative solutions.
Participate in design events, conventions, and discussion panels.
Provide portfolio reviews and mentorship to aspiring and early career designers.

Razorfish, Creative Director

I was promoted to creative director just as some new digital marketing technology was getting interesting. I was instrumental in winning new business in the Web3, metaverse, and AI spaces. I helped deliver experiences that brought the timeless art of storytelling, joy, and a higher purpose to these complex new media.

High-points include:

Helped Mastercard authentically and confidently take its first step into the world of web3 + AI while helping young musicians use emerging technology to find fans.
Helped Razorfish gain a reputation in the emerging tech space by educating them on new technology and culture, fueling organic growth and making brands the new cool kids on the digital block.
Showed the Samsung global clients winning creative concepts that bridged the gap between their brand story, web3, and global social gaming platforms like Roblox and Zepeto.

Razorfish, Associate Creative Director

I harnessed my extensive experience in live streaming, gaming, film craft, style, and pop culture fandom to make captivating creative concepts and strategies. By authentically engaging niche audiences and tapping into emerging trends, I consistently led the creation of winning campaigns that resonated with even the most elusive markets.

High-points include:

Using my gamer knowledge, I steered Trojan Condoms' successful foray into the gaming world with a Twitch campaign that cleverly gamified 'protection'. I also penned a radio spot on safe sex for Howard Stern, capturing his humor so precisely, he couldn't help but laugh and riff on it live.
As the lead writer for Mercedes Benz Vans’ web presence, I kept copy and communication fresh and site interaction up under constant change, adjustment for precision analytics, all while fostering and enjoying warm client and colleague relationships.

Campfire, Sr. Copywriter

Working on a project-by-project basis, I helped to create and implement concepts your uncool mom would hate for pitches and award-winning projects in horror, sci-fi, action, and superhero genres. I specialized in creepy, gory, violent, nerdy, and gay. I preferred to work with the lights out.

High points include:

With the help of my special fan-sense, I helped to sell and create a chatbot that generated unique fan videos for Sense8 fans based on feelings revealed in the chat. Fans loved it, and it got a Shorty Award.
Was delighted to come up with Marvel Defenders experiences that would bring their universe into the real world, letting fans visit their favorite locations, wear their signature “armor,” or experience real-life urban mystery-solving adventures.
Had fun with the Tales from the Crypt’s signature face melting gore factor, by coming up with playful concepts that sent up everything from subway dermatologist ads to extra pretentious food truck menus.

SapientNitro, Sr. Copywriter

I was a key member of creative teams that pitched, presented, won, and executed compelling campaigns across social media, award-winning live and digital experiences, e-commerce, out of home activations, live radio, and OLV.