Experiential / Entertainment
Marvel's The DefendersReal-World Fan Experiences
Senior writer with Campfire on experiential concepts for Marvel's The Defenders. We brought the Netflix series off the screen and into the streets, conceiving real-world experiences that let fans live in the Defenders' gritty corner of New York.
Role
Senior Writer
Client
Netflix / Marvel
Discipline
Experiential / Entertainment
Make The Defenders a must-see pop-culture event
Establish the show through “pulse point” experiences that create buzz, inspire sharing, and drive new subscribers. Not a premiere. A moment people felt compelled to be part of.
Three tenets: city as canvas, subversive media, authentic voice.
Scandalous. Dysfunctional. Ass-kickers.
These aren't polished Avengers. They're street-level outcasts in a grimy, lived-in New York. So the work couldn't feel like a glossy studio rollout. It had to feel like their world: raw, subversive, and real.
Bring the universe off the screen and into the street
We designed real-world “pulse point” experiences that let fans visit the Defenders' haunts, wear their signature “armor,” and step into real-life urban mystery-solving adventures. We even flipped the lens to the exasperated New Yorkers who share these streets, including a support group for the people the Defenders leave in their wake.
City as canvas. Subversive media. Authentic voice.
Street-level
real-world experiences rooted in the Defenders’ gritty New York
Pulse points
moments designed to create buzz and inspire sharing
In character
every experience written in the raw, subversive voice of the franchise
Senior writer
I helped concept the experiences and wrote the worlds, the voices, and the stories fans would step into.
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