AI / Experience
NetflixSense8 Season 2 Launch
As senior writer with Campfire, I helped build a Shorty Award-winning AI experience for Sense8 — it talked with fans, read the feelings they revealed in conversation, and generated a one-of-a-kind video gift for each of them.
Role
Senior Writer
Client
Netflix
Discipline
AI / Experience
Nomi's Gift — the experience
The full fan experience, from conversation to personalized gift.
How do you market a show about human connection by actually connecting?
Sense8 is Netflix's sci-fi series about eight strangers across the world who suddenly share each other's feelings, skills, and senses. A show about radical empathy deserved marketing that did more than describe it. It needed to make fans feel it.
The experience read fans' emotional cues and gave each of them a personalized video.
An AI that didn't just answer you, it felt you
We built an AI experience that connected with fans the way a sensate cluster connects with each other. It talked with you, picked up on the emotions you revealed in conversation, and made you something personal in return: a one-of-a-kind video gift, generated from how you felt. This was generative-AI storytelling before the industry had a name for it.
Becoming Nomi
I became the character Nomi, writing every conversational flow as her, imbuing the experience with the emotional logic that let it feel warm, intuitive, and true to the show's deeply queer heart. I identified ships and dynamics popular with fans, logged and clipped hours of footage to pull the most effective shots for the auto-generated videos. Every branch had to earn a fan's trust and reward their vulnerability with something that felt made just for them.
90%
completion rate across the fan experience
Shorty Award
winner for LGBTQ Community Engagement
Nomi's Gift — the experience
Social film
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