Interactive Video / Cause
FriendterventionVideo Experience
Scriptwriter for customizable interactive comedy videos aimed at high school-age tobacco users. With a young, cynical audience, the writing had to be outrageous, funny, and ridiculous enough to share, while sending a clear message. Users were able to ‘edit together’ customized videos for their friends by stringing together video clips to create hundreds of possible story permutations.
Role
Scriptwriter
Client
Alabama Department of Public Health
Discipline
Interactive Video / Cause
Friendtervention
Customizable interactive comedy for teen anti-tobacco.
Teen anti-tobacco messaging is the easiest thing in the world to ignore
Talk down to high-schoolers about their health and they tune out instantly. To reach a young, cynical audience, the work couldn't feel like a public-service announcement. It had to feel like something they'd actually want to send each other.
Hundreds of story permutations, one anti-tobacco message.
Don't preach. Let them make the joke.
We built customizable interactive comedy videos. Kids strung together clips to “edit” a personalized video for a friend — hundreds of possible permutations — with the anti-tobacco message riding in on the comedy. Outrageous enough to share, clear enough to land.
Make it dumb enough to share, smart enough to land.
Hundreds
of possible story permutations from mix-and-match clips
High school
audience — the hardest to reach with health messaging
Comedy-first
outrageous enough to share, clear enough to land
Scriptwriter
I wrote the outrageous, mix-and-match clips that made hundreds of story permutations possible.
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