Social
Lil’ CrittersSocial Media Campaign
Creative lead, scriptwriter, and food stylist for this engagement and click-through boosting social media campaign for Lil’ Critters Vitamin Gummies for kids.
Using insights on outings with kids (snacks are non-negotiable) and the “cute bento” trend, we showed how these adorable gummy bear vitamins are easy to take along to make any trip better.
Role
Creative Lead / Scriptwriter / Food Stylist
Client
VitaFusion
Discipline
Social
Day Hikes
Adorable gummy vitamins, packed for the road.
How do you make a kids' gummy vitamin something parents reach for on the go?
Lil' Critters gummy vitamins are adorable and kids love them. The job was getting parents to think of them not as a bathroom-cabinet chore but as making getting out the door more fun.
Tiny, charming, and easy to pack.
Two truths about leaving the house with kids
First: snacks are necessary on any outing, ever. Second: the “cute bento” trend had turned adorable, portable food into a whole aesthetic. Lil' Critters gummy bears fit that world perfectly — tiny, charming, and easy to pack.
The adorable take-along that makes any trip better
I led the creative, wrote the scripts, and styled the food myself for a social campaign built around real outings (day hikes, plane rides, road trips) where the gummies came along for the ride and made the moment a little sweeter. The work drove both engagement and click-through.
Snacks are non-negotiable. Vitamins should be, too.
Engagement + CTR
a social campaign built to boost both
3 worlds
day hikes, plane rides, and road trips
Triple threat
creative lead, scriptwriter, and food stylist
Creative lead, scriptwriter, and food stylist
I led the creative, wrote the scripts, and styled the food myself, making cute bento-worthy gummy vitamins the star of every outing.
Day Hikes
Plane Rides
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