Social
Lil’ CrittersSocial Media Campaign
Creative lead, scriptwriter, and food stylist for this engagement and click-through boosting social media campaign for Lil’ Critters Vitamin Gummies for kids.
Using insights on outings with kids (snacks are non-negotiable) and the “cute bento” trend, we showed how these adorable gummy bear vitamins are easy to take along to make any trip better.
Role
Creative Lead / Scriptwriter / Food Stylist
Client
VitaFusion
Discipline
Social
Day Hikes
Adorable gummy vitamins, packed for the road.
Tiny, charming, and easy to pack.
Two truths about leaving the house with kids
Lil' Critters gummy vitamins are adorable and kids love them, but parents thought of them as a bathroom-cabinet chore. We saw two things working in our favor: snacks are necessary on any outing, ever, and the “cute bento” trend had turned adorable, portable food into a whole aesthetic. Lil' Critters gummy bears fit that world perfectly — tiny, charming, and easy to pack.
The adorable take-along that makes any trip better
We repositioned the gummies as the thing you grab on your way out the door, not the thing you forget in the medicine cabinet. A social campaign built around real outings — day hikes, plane rides, road trips — where the gummies came along for the ride and made the moment a little sweeter.
Creative lead, scriptwriter, food stylist
I led the creative, wrote the scripts, and styled the food myself. Each spot followed a family on an outing where the vitamins were packed alongside the snacks, reinforcing the habit we wanted parents to build. The work drove both engagement and click-through.
Snacks are non-negotiable. Vitamins should be, too.
Day Hikes
Plane Rides
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